21 | Mike’s hard lemonade

How to celebrate 20 years of Mike’s? Go back to where it all started… the 90’s.
Deeply steeped in retro vibes, this spot binges through the decades as the world hops from landlines to iPhones. Comb not included.

Produced by SkiePie and Mighty Oak Studio.

Director: Daniel Castro

Director, Art Direction: Daniel Castro
Set Animation: Big Object Studio
Set Design: Peter Davis
Hair: Isaac Davidson (WigBar)
Makeup: Sophie Ono
Compositor: Numi Prasarn
Intro/Outro Post: Unicorn & Unicorns
Campaign Director: Kris Merc
Creative Producer/Casting: Megan Barbour

Produced by Skypie and Mighty Oak